The Be A Reader tour made a stop recently at Normal Heights Elementary and science expert Erik Smith from the Reuben H. Fleet Science Center joined the fun. In addition to receiving a free book for their home libraries, students were inspired and motivated to make reading a part of everyday life.
To help nourish young minds, Reading Is
Fundamental (RIF) and Carl Buddig & Company are sponsoring the
back-to-school Be A Reader tour, which featured a read-aloud event and
book giveaway at Normal Heights Elementary. Through the national Be A
Reader partnership, the lunchmeat brand is donating $100,000 to RIF to
support children’s literacy programs.
“We’re thrilled to be
included on the back-to-school Be A Reader tour,” said Normal Heights
Elementary Principal John Aguilar. “Without RIF and committed partners
like Buddig, many children in our community would not have access to
“Our brand has been nourishing young minds for more than
100 years, and we believe that reading and literacy go hand-in-hand with
good nutrition to support a lifelong love of learning,” said Tom
Buddig, executive vice president marketing, Carl Buddig & Company.
“We’re thrilled to be sponsoring the Be A Reader tour and proud to be
part of the work that RIF is doing in local communities across the
“Now more than ever, RIF is counting on strong corporate
partners like Carl Buddig & Company to fulfill its mission of
motivating children to become lifelong readers, prepared to achieve in
school and life,” said Carol H. Rasco, president and CEO of RIF.
Be A Reader campaign extends through May of 2012 and encourages
families to enjoy reading time together through activities, special
promotions, and community outreach. Now through Oct. 30, families can
also participate in the Sandwich and A Story sweepstakes
(www.Buddig.com/SandwichAndAStory) for a chance to win a Scholastic book
library and a Buddig lunchpack filled with school supplies.
To learn more about the Buddig Be A Reader campaign, visit www.buddig.com.To make a donation to RIF, visit www.rif.org/donate.